All this for 150 yen
I would also like to make a note that McDonald's in Japan has probably made more effort in embracing technologies than any of their competitors. All their restaurants are quipped with Wi-Fi access (not free but one of the cheapest plans available), which is still rare in Japan. They have collaboratively set up with Nintendo this thing called DS download area inside their restaurants from which you can download free game trials, rare items for certain games, etc. Earlier this summer, they made some rare Pokemon
data available through this DS area which attracted a large number of kids on summer vacation. If you were wondering why there were so many kids with DS running around at McDonald's, that's what they were there for. Now they are doing this campaign with Dragon Quest and you see a lot of grownups with DS at McDonald's.Perhaps the best effort they have made yet is the dynamic mobile coupon app called "Kazasu Coupon". The way this app works is you select coupons of your choice then you just put your phone down on the scanner set up next to the cashier. And voila, your coupons are automatically read via RFID! You don't even need to say a word if you are not ordering anything that's nor part of the coupon(s) you are using.
"Kazasu Coupon" for a bacon potato pie and a medium Coke
http://www.mcdonalds.co.jp/menu/limited/coffee_dinner/index.html
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1 comment:
The part about scanning the phone reminds me of the scene in Garden of the East where his phone was scanned for credits everywhere.
I came across your blog and enjoy reading it. Japan to me is a very interesting country though I haven't had the chance to visit it yet! =]
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